O2 Academy
Branding
Taking over a well established brand can be difficult task, especially when it comes to treading on the toes of loyal gig goers. So as a major corporate sponsor, we took a humble approach, creating a brand that that enhanced and underpinned the academy brand’s 'up and coming' and 'grassroots' values.
The O2 academy brand was born, working seamlessly on signage, tickets, interior design, staff clothing, corporate literature, online, and in press.
We created a fresh, new, credible brand throughout the UK rebranding the 14 academy venues, as O2 acadamies, striking a close connection with existing fans, as well as a new generation of fans.
Nike | Listen To Your Run
Poster | Digital
The Nike+ Run Club app tracks your run and helps you reach your goals, whether it’s running your first race or setting a new personal record. It includes training programs, coaching expertise and daily workouts to get you race ready with music tied to run controls. Giving runners the motivation and focus when they need it most. It will automatically start your music according to either Power songs pre-selected or all the music in your library.
The digital poster speaks for itself using running shoe laces to form a graphic equalizer showing the power of your run.
RAF | Career Superiority
Press
It’s the long held belief that Air Superiority is a deciding factor in modern warfare.
The recruitment campaign for the RAF applies the same strategy, articulated in the line
Career Superiority.
Using situations and expressions common to the workplace, we demonstrate how the 9 to 5 in the RAF is as far from another day in the office as you could possibly imagine. A watercooler moment over a Brimstone Air to Surface missile or a Chinook as a post room. Unassailable examples of Career Superiority over other professions. No, there’s no such thing as a duvet day in the RAF.
Tom Caxton | Brew It Yourself
Poster
Home brewed beer has long been the preserve of old men in sheds. A product slowing declining in popularity. We saw the chance to regenerate the sector by introducing a whole new audience to the delights of easy to produce, cheap beer - university students. We collaborated with Outdoor specialists, Mills & Allen who generously supplied us with 3 key poster sites in the heart of Europe’s largest student residential area. Our idea ‘Brew It Yourself’ highlighted how fun, how simple and how cheap it was to brew your own beer. The ads attracted a huge amount of publicity featuring in student union, grocery and ad industry publications. They also made it into D&AD in the Best Poster Campaign Category.
Texaco | Star Rewards
Loyalty Scheme
Texaco had fallen out of love with their stale and uninspiring loyalty scheme. When asked to relaunch it, we saw it as an opportunity to
transform it into something amazing that drivers would want to join and enjoy the benefits of membership.
Taking the Texaco Star as our inspiration, we used it in our photography to raise the quality at every touchpoint. Everything that Texaco offered was related to the journey. From a membership card that you’d be proud to have in your wallet or purse, to incredible driving adventures that could be won as part of our reward scheme in the form of a free monthly prize draw. And thankfully, no more free glasses.
Texaco Star Rewards saw a 220% raise in membership registration and a 5% rise in Chevron UKs profits.
O2 Undiscovered
Press | Instore
We helped O2 with one of their first flurries into music. O2 Undiscovered gave unknown artists and up and coming musicians, the chance to show us what they could do and ultimately make it in the music industry. O2 Undiscovered giving them the opportunity to enter via an in-store turntable post box. Finalists were chosen by music industry AR men and then invited to perform at an exclusive gig at the Hospital Club in Soho, to battle it out for a record contract. Undiscovered was launched in O2 stores across the country and promoted with ads featuring in all of the leading music press titles.
